Zero Trust Architecture Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Security Type (Network Security, Data Security, Endpoint Security), By Authentication Type, By End Use, By Region, And Segment Forecasts, 2025 - 2030

Zero Trust Architecture Market Size & Trends

The global zero trust architecture market size was estimated at USD 34.50 billion in 2024 and is anticipated to grow at a CAGR of 16.5% from 2025 to 2030. The growing frequency and severity of cyberattacks, including ransomware, phishing, and insider threats, are a major driver of the zero trust market.

As attackers become more advanced and networks more dispersed, enterprises can no longer rely on static perimeter defenses. Zero trust provides a dynamic, identity-centric approach that restricts access based on user roles, context, and real-time behavior, significantly reducing the attack surface. Organizations in sectors such as finance, healthcare, and government, which are often targeted due to the sensitivity of their data, are especially turning to ZTA to mitigate these evolving threats.

The accelerated adoption of remote and hybrid work models has also made traditional security frameworks obsolete. With users accessing enterprise resources from personal devices and remote locations, IT teams face increased challenges in maintaining secure access and visibility. Zero trust architecture addresses this by authenticating users and devices continuously and enforcing granular access policies regardless of network location. This has become essential for businesses seeking to ensure productivity and collaboration while maintaining security in a decentralized workforce.

In addition, the rise of identity and access management (IAM), endpoint detection and response (EDR), and security information and event management (SIEM) tools is complementing the zero trust ecosystem. These solutions integrate seamlessly with zero trust models to provide real-time risk assessment, behavioral analytics, and policy enforcement. As more organizations adopt a layered security approach, ZTA is increasingly seen not as a product but as a strategy built on integrated tools and processes that support continuous verification and adaptive trust.

Furthermore, the increasing focus on digital transformation and secure modernization of IT infrastructure is encouraging businesses to shift to zero trust models. With initiatives like smart cities, IoT-enabled manufacturing, and cloud-native development gaining momentum, securing access to distributed, real-time systems is crucial. Zero trust enables this by allowing context-aware access control, segmentation, and visibility across digital assets. As a result, enterprises view ZTA as a long-term investment in resilience, scalability, and trust in an era of digital complexity.

Component Insights

The solutions segment accounted for the largest market share of over 65.0% in 2024 in the zero trust architecture market. The rising need for network micro-segmentation and lateral movement prevention is also propelling the solutions segment. Traditional flat networks allow attackers to move easily once inside a perimeter. Zero trust solutions with micro-segmentation capabilities divide networks into isolated zones, restricting access between them and containing potential breaches. This approach is increasingly favored in data-sensitive environments such as financial services, healthcare, and government, where the containment of threats is critical to minimizing operational and reputational damage.

The services segment is anticipated to grow at the highest CAGR during the forecast period. The rise in demand for managed security services drives the services segment growth. As cyber threats become more advanced and constant monitoring becomes essential, many organizations, especially small and medium-sized enterprises (SMEs), are outsourcing their zero trust operations to third-party providers. These managed services include real-time threat detection, incident response, access policy enforcement, and performance optimization. Outsourcing zero trust management helps organizations maintain robust security postures without the need for extensive in-house resources, while gaining access to the latest security technologies and threat intelligence.

Security Type Insights

The network security segment dominated the market and accounted for a revenue share of over 32.0% in 2024 in the zero trust architecture market. The surge in remote work and cloud adoption has further accelerated the demand for zero trust network security solutions. Employees now access corporate resources from various devices and locations, often bypassing traditional VPNs and perimeter firewalls. In response, organizations are implementing software-defined perimeters (SDPs) and secure access service edge (SASE) technologies, which provide dynamic, identity-based network access control. These tools enforce zero trust principles by verifying user identity, device posture, and access context before permitting connections to authentication types or data.

The cloud security segment is expected to register the highest CAGR from 2025 to 2030. The rising frequency of cloud-related cyberattacks and data breaches is also propelling the cloud security segment of the ZTA market. High-profile incidents involving unauthorized access, credential theft, and misconfigured cloud storage have heightened awareness of cloud vulnerabilities. Zero trust principles reduce the blast radius of such attacks by limiting access on a per-session, per-resource basis and by continuously verifying trust before granting permissions. This approach is especially valuable for sectors like finance, healthcare, and retail, where cloud-hosted customer data and transaction information must be tightly secured.

Authentication Type Insights

The multi-factor authentication (MFA) segment dominated the market and accounted for a revenue share of over 87.0% in 2024 in the zero trust architecture industry. A major driver of MFA adoption within the zero trust framework is the widespread inadequacy of password-based security. Passwords remain a weak link in cybersecurity, often reused, easily guessed, or compromised through phishing attacks. Zero trust models require users to prove their identities through multiple authentication methods, something they know (password), something they have (token or smartphone), or something they are (biometrics). By incorporating MFA, organizations significantly reduce the risk of unauthorized access, even if credentials are stolen, making it a first line of defense in any zero trust deployment.

The single-factor authentication segment is expected to register a CAGR of 11.0% from 2025 to 2030. The prevalence of legacy systems and budget constraints, particularly in small to mid-sized organizations or in specific operational environments like manufacturing or education, is driving market growth. These entities may have older authentication types that do not support multi-factor protocols or lack the financial and technical resources to upgrade their identity and access management systems immediately. In the context of zero trust, SFA may still be utilized as an initial step, often combined with additional verification layers elsewhere in the architecture, such as device posture assessments or network behavior analytics, to create a more comprehensive security posture.

Enterprise Size Insights

The large enterprises segment dominated the market and accounted for a revenue share of over 64.0% in 2024 in the zero-trust architecture industry. The growing emphasis on identity, modernization, and unified identity management is contributing to market growth. Large enterprises typically have thousands of users and identities spanning employees, partners, contractors, and systems. Traditional identity solutions often lead to fragmented visibility and inconsistent policy enforcement. Zero trust architectures emphasize centralized identity management and identity federation across platforms, allowing organizations to maintain tighter control over access permissions and identity verification across the enterprise. This is particularly valuable in achieving both operational efficiency and security compliance.

The small and medium-sized enterprises (SMEs) segment is expected to register the highest CAGR from 2025 to 2030. The need for proactive threat mitigation and business continuity is a crucial driver. Many SMEs cannot afford the financial or reputational damage caused by data breaches or downtime. Zero trust architecture reduces risk by assuming a breach and restricting lateral movement within the network, which can contain incidents more effectively and minimize their impact. As awareness of these benefits grows, SMEs are increasingly recognizing that zero trust is achievable and essential for long-term resilience and growth.

End Use Insights

The BFSI segment accounted for the largest market share of over 28.0% in 2024 in the zero trust architecture industry. The shift toward digital banking and the increasing use of cloud technologies in the BFSI sector is another key driver for zero trust adoption. Financial institutions are rapidly adopting cloud-based platforms for operations, customer-facing authentication types, and data storage. While cloud environments offer greater flexibility and scalability, they also introduce new security challenges, such as managing multi-cloud environments and securing remote access to financial systems. Zero trust is particularly effective in these contexts, as it ensures that access to cloud-based services is tightly controlled and continuously monitored. It also supports secure collaboration between internal teams and external partners by enforcing access policies that are based on identity, device health, location, and real-time risk assessment. 

The healthcare segment is anticipated to register the highest CAGR of 17.5% during the forecast period. The growing adoption of Internet of Medical Things (IoMT) devices is another key driver for the zero trust architecture market in healthcare. IoMT devices, such as connected medical equipment, wearable health monitors, and remote patient monitoring devices, are becoming increasingly prevalent in hospitals, clinics, and patient homes. While these devices offer tremendous benefits in terms of patient care and operational efficiency, they also expand the attack surface for cyber threats. Zero trust architecture is essential to secure these devices, as it requires continuous authentication and validation of each device before it is allowed to access healthcare networks or transmit sensitive data. This approach helps prevent potential vulnerabilities in medical devices from being exploited by attackers.

Regional Insights

North America held the major share of over 39.0% of the zero trust architecture industry in 2024. The rapid adoption of cloud computing and hybrid IT environments is another significant driver for ZTA in North America. As organizations increasingly rely on cloud services for scalability and flexibility, they face new challenges in securing their distributed environments. Cloud platforms, while offering many advantages, require a shift in security strategy, as traditional perimeter defenses are less effective in these decentralized systems. Zero trust is designed to secure cloud infrastructures by continuously validating access requests based on identity, device health, and user behavior, making it an ideal solution for cloud-first organizations. As more companies migrate to multi-cloud or hybrid cloud environments, zero trust helps provide consistent, granular security across these diverse platforms.

U.S. Zero Trust Architecture Market Trends

The U.S. zero trust architecture market is projected to grow during the forecast period. The increasing focus on insider threats is driving the adoption of the zero trust architecture market. In contrast, external cybercriminals are a major concern; insider threats, whether from employees, contractors, or third-party vendors, also pose significant risks to U.S. organizations. According to various reports, insider threats account for a significant proportion of data breaches, often stemming from human error, negligence, or malicious intent. Zero trust helps mitigate this risk by enforcing strict access controls and ensuring that users are only granted the minimum level of access necessary for their roles. Continuous monitoring and the ability to detect abnormal behavior further enhance the ability to identify and respond to potential insider threats in real time.

Europe Zero Trust Architecture Market Trends

The zero trust architecture market in Europe is expected to grow at a CAGR of 16.7% from 2025 to 2030. The growing adoption of remote work and digital collaboration tools in Europe, accelerated by the COVID-19 pandemic, has further fueled the demand for zero trust architecture. As companies shift to hybrid or fully remote work models, securing remote access to corporate networks and systems has become a top priority. The reliance on personal devices, home networks, and public Wi-Fi for remote work creates a broader attack surface, making traditional network perimeter defenses insufficient. Zero trust architecture ensures that every access request, whether from a remote worker, a contractor, or a third-party service, is verified based on identity, device health, and the specific access needs of the user. By continuously verifying access, zero trust minimizes the risk of unauthorized access, which is particularly critical as European companies increasingly rely on remote work and digital tools.

The zero trust architecture market in Germany is grow during the forecast period. The increasing adoption of IoT (Internet of Things) devices in Germany is also a driving factor for zero trust architecture. IoT devices are becoming more prevalent across industries like manufacturing, healthcare, and smart cities, where they are used to collect and transmit data. However, many IoT devices have inherent security vulnerabilities, which can expose networks to attacks. Zero trust helps address these vulnerabilities by ensuring that every device connecting to the network is continuously authenticated and monitored for security posture. In sectors like manufacturing, where the Industrial Internet of Things (IIoT) is being increasingly deployed, securing IoT devices with a zero trust model is critical to protecting both operational technology (OT) and information technology (IT) systems.

Asia Pacific Zero Trust Architecture Market Trends

The demand for zero trust architecture in the Asia Pacific is expected to register the highest CAGR of 18.0% from 2025 to 2030. Support from managed security service providers (MSSPs) is aiding the adoption of zero trust in the APAC region. Many organizations in APAC, especially small and medium-sized enterprises (SMEs), lack the internal resources or expertise to implement and manage complex security frameworks like zero trust. MSSPs are offering managed zero trust services, providing organizations with the necessary tools, expertise, and support to deploy and maintain these advanced security solutions. This is making zero trust more accessible to businesses of all sizes across the region, enabling them to strengthen their security posture without the need for significant investments in infrastructure or specialized personnel.

India zero trust architecture market is projected to grow during the forecast period. Regulatory compliance is another important factor driving the adoption of zero trust in India. The Indian government has introduced several data protection and privacy laws, such as the Personal Data Protection Bill (PDPB), which is expected to impose stringent requirements on organizations regarding data protection and security. Zero trust architecture is well-suited to help Indian businesses comply with these regulations, as it enforces the principle of least privilege access, continuous monitoring, and detailed auditing. By restricting access to sensitive data and ensuring that only authorized users can interact with critical systems, zero trust aligns with regulatory mandates to protect personal data and mitigate the risk of data breaches. The PDPB and other emerging regulations are pushing Indian businesses to adopt more secure and compliant security measures, driving the growth of zero trust solutions.

Key Zero Trust Architecture Company Insights

Some of the key companies operating in the market Datadog, and Oracle Corporation, among others are some of the leading participants in the zero trust architecture market.

• Datadog is an American technology company specializing in cloud-scale monitoring and security solutions. In terms of zero trust architecture, Datadog integrates security features into its observability platform to support organizations in implementing zero trust principles. While specific details about Datadog's zero trust architecture are not explicitly outlined in the provided sources, the company's focus on comprehensive monitoring and security solutions suggests that its platform can facilitate the enforcement of least-privilege access controls, continuous authentication, and real-time monitoring of user and device behaviors all key components of a zero trust security model.

• Oracle Corporation, a global company in enterprise software and cloud computing, has been at the forefront of integrating zero trust architecture (ZTA) into its security offerings. One notable advancement is the Oracle Cloud Infrastructure (OCI) Zero Trust Packet Routing. This service enables organizations to define specific access pathways for data using an intuitive, intent-based policy language. By ensuring that only explicitly permitted traffic can traverse the network, OCI Zero Trust Packet Routing helps prevent unauthorized access and reduces the potential attack surface. This approach decouples security policies from the underlying network architecture, addressing common vulnerabilities associated with network misconfigurations.

Lakeside Software, LLC, and SmartBear Software are some of the emerging market participants in the zero trust architecture market.

• Lakeside Software is a provider of digital experience monitoring (DEM) and IT operations analytics. Lakeside's flagship product, SysTrack, collects and analyzes data from various endpoints to offer real-time visibility into system performance, user behavior, and authentication type usage. This enables IT teams to proactively address issues, improve resource allocation, and ensure a seamless digital experience for users.

• SmartBear Software is a prominent provider of software development and quality tools. Through the consolidation of SmartBear, AutomatedQA, and Pragmatic Software, the company has grown to support over 16 million developers, testers, and engineers across more than 32,000 organizations worldwide, including industry leaders like Adobe, JetBlue, FedEx, and Microsoft. SmartBear's product suite encompasses API testing, automated testing, performance monitoring, and code review tools, such as SwaggerHub, TestComplete, Bugsnag, ReadyAPI, Zephyr, and Pactflow. The company's mission is to empower software development teams with tools that ensure end-to-end quality and accelerate the delivery of authentication types.

Recent Developments

• In January 2025, Zscaler, Inc., launched its Zero Trust Network Access service. Zscaler Private Access for SAP, powered by the Zscaler Zero Trust Exchange platform, assists SAP customers with on-premise ERP workloads in streamlining and mitigating the risks of cloud migration, while avoiding the complexities and vulnerabilities of traditional VPNs. This integration also offers Zscaler Data Protection for compliance and Digital Experience Monitoring through Zscaler Digital Experience, ensuring an enhanced user experience.

• In May 2024, Zscaler, Inc. partnered with Google to create a joint zero trust architecture featuring Chrome Enterprise. This robust collaboration combines Zscaler Private Access (ZPA) to deliver secure, zero trust access to private authentication types across various locations and devices, alongside the enhanced threat and data protection capabilities of Chrome Enterprise Premium. Together, they provide customers with a seamless, highly secure private app access solution, leveraging Zscaler’s security expertise and Chrome Enterprise’s advanced security features, all without added complexity.

• In October 2024, Airtel Business partnered with Zscaler Inc. to launch Airtel Secure Digital Internet, the first fully managed solution built on Zero Trust Architecture. This cutting-edge offering aims to safeguard enterprises from a wide range of cyber threats. Additionally, Airtel has optimized its network performance and reduced latency by incorporating Zscaler's advanced security stack into its Internet Points of Presence.

Zero Trust Architecture Market Report Scope

Global Zero Trust Architecture Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the zero trust architecture market report based on component, security type, authentication type, enterprise size, end use, and region.

• Component Outlook (Revenue, USD Billion, 2018 - 2030)

  • Solution

    • Identity and Access Management (IAM)

    • Security Information and Event Management (SIEM)

    • User and Entity Behavior Analytics (UEBA)

    • Zero Trust Data Access (ZTDA)

    • Zero Trust Network Access (ZTNA)

    • Others

  • Services

    • Professional Services

    • Managed Services

• Security Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Network Security

  • Data Security

  • Endpoint Security

  • Cloud Security

  • Application Security

• Authentication Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Single-Factor Authentication

  • Multi-Factor Authentication

• Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

  • Small and Medium-sized Enterprises (SMEs)

  • Large Enterprises

• End Use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Retail and E-commerce

  • Healthcare

  • IT & Telecom

  • BFSI

  • Government and Defense

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE

    • Saudi Arabia

    • South Africa