Market Research Blogs

Each year on June 12, World Day Against Child Labor shines a light on the urgent need to end the exploitation of children in work. This year’s theme, “Let’s speed up efforts to end child labor everywhere!” contemplates a world where no child is forced into labor, and every young person can enjoy a safe, healthy childhood. Child labor not only robs children of their innocence but also traps millions in cycles of poverty and hardship. 

As World Environment Day approaches, the spotlight intensifies on the escalating global plastic crisis. For decades, plastic has been the go-to for packaging due to its versatility, durability, and low cost. However, its persistent nature has created an environmental crisis. Traditional single-use plastics, especially for food and beverages, contribute significantly to this global crisis.

Imagine a world where a flight of stairs is no longer an insurmountable barrier, a conversation is no longer a frustrating struggle, and a simple task is no longer an exhausting ordeal. A world where everyone, regardless of their physical or cognitive abilities, can easily navigate their environment, communicate freely, and participate fully in society. 

Digestive diseases, from common issues like GERD to serious illnesses such as colorectal cancer and inflammatory bowel disease (IBD), touch millions of lives worldwide. Far too often, these conditions fly under the radar or are only caught in later stages, leading to tougher treatments and less favorable outcomes. But what if we could spot them earlier, even before nagging symptoms take hold?

In the environmental lexicon, the letter “P” often alludes to Plastic, Pollution, and Plight. There cannot be a better time than May 25, the day when the world commemorates the International Plastic Free Day to discourage the use of single-use plastic and raise awareness about the environmental impact of plastics. The initiative has become imperative, as pervasive plastic pollution has precluded the vision of a sustainable future. The UNEP infers that 19-23 million tons of plastic waste leaks into aquatic ecosystems annually, while the OECD (2022 report) claimed that merely 9% of the plastic waste is recycled.

If the customer is the King, the return customer is the queen. The foray of augmented reality (AR) in packaging has transpired to become a tempting marketing tool to boost customer retention by providing an interactive, personalized, and engaging experience. The expanding penetration of AR with the applications of a QR code, an explanatory prompt, storytelling, product visualization, and enabling customers to interact with the product virtually has separated innovators from laggards. For instance, millennials and Gen Z consumers have exhibited notable traction toward exploring products in 3D and gaining access to web-based AR.

Every year, the first Tuesday of May marks World Asthma Day, organized by the Global Initiative for Asthma (GINA) to shine a light on asthma, foster understanding, and champion better care. It's a crucial moment to acknowledge the realities of this condition, share vital resources, and advocate for improvements in how we support those living with asthma.

As the world observes World Heritage Day on April 18th, the focus extends beyond mere commemoration to a crucial call for proactive engagement. This annual observance, officially known as the International Day for Monuments and Sites (IDMS), underscores the imperative to preserve, protect, and promote the 1,223 UNESCO-recognized World Heritage Sites across 168 countries, a testament to our planet's diverse natural and cultural legacy. As the world observes World Heritage Day on April 18th, the focus extends beyond mere commemoration to a crucial call for proactive engagement. 

Every year on April 22nd, the global community observes World Earth Day, a significant moment to reflect on our interconnectedness with the planet and the strategic imperative of ensuring its long-term health. As we approach World Earth Day 2025, the resonant global theme, "Our Power, Our Planet," underscores the collective agency and responsibility we hold in shaping a sustainable trajectory. This theme highlights that informed decisions and collaborative actions, particularly in the advancement and adoption of green energy, are fundamental to securing a healthy planet for all stakeholders.

Cyberattacks have compelled everyone to be on red alert: companies, governments, security architects and security engineers are navigating cybersecurity tools, technologies and trends to stay cut above the rest. Stakeholders have furthered their investments to safeguard their organizations from cybercrime, including phishing, malware, password attacks, denial-of-service attacks and password attacks.

The U.S. President has slapped a reciprocal tariff rate of 26% imposed on goods exported by India to the U.S. The announcement was made during the “Liberation Day” address on April 2, 2025, triggering economic debates and market reactions globally. The quantum of tariffs on India was based on cumulative tariffs imposed by a country on American goods. Potus has also announced his contemplation to form universal baseline tariffs of 10%, along with the tariffs announced. Meanwhile, country-specific reciprocal tariffs will reportedly replace the baseline tariffs starting April 9, 2025.

Maternal and natal care forms a critical link in the chain of human development, impacting not only individual families but also the broader health and economic landscape. Recognizing this profound connection, the World Health Organization (WHO) has designated it as the central theme for World Health Day 2025, observed on the 7th of April every year. 

The transformation sweeping through the Indian industry shows most clearly in the pulp and paper sector. ITC, a leader in sustainable business practices, made its intent clear when it announced the acquisition of Century Pulp & Paper's operations. This strategic move highlights a fundamental truth that progressive Indian companies now embrace: lasting resilience requires balancing economic growth with environmental responsibility.

Every April 2nd, the world pauses to recognize World Autism Awareness Day – not just as a date on the calendar but as a vital opportunity to reshape how we understand and support the autism community. Behind the statistics and awareness campaigns lie real stories of individuals navigating a world that often struggles to accommodate neurodiversity. 

The current decade, due to end soon, is expected to be remembered for the global attention towards climate change, as well as the introduction of sustainable products in our lives. Every industry has had to make process and ingredient changes so that they can be considered as environmentally conscious. Use of chemicals in production is now becoming a strict no-no for many industries, and they have brought out their own range of eco-friendly products.

Every year on March 30, the world unites to observe International Day of Zero Waste, a global initiative established by the UN General Assembly in 2022 to confront the urgent challenges of overconsumption, waste mismanagement, and unsustainable production. This year’s theme, “Towards zero waste in fashion and textile,” calls for transformative action in an industry projected to generate 134 million tonnes of waste by 2030. But this crisis is not insurmountable. A zero waste future is within reach through innovation, collaboration, and accountability, powered by green technology & sustainability practices. 

As the world gears up to celebrate Global Recycling Day on March 18, 2025, the spotlight is firmly on the urgent need to rethink our approach to waste management and packaging. With global waste production expected to reach 3.4 billion tons by 2050, businesses and consumers alike are waking up to the reality that our current linear economy: take, make, dispose, is no longer sustainable.

The UNCTAD marks World Consumer Rights Day on March 15 to meet the needs (for goods and services) of present and future generations that are environmentally, socially and economically sustainable. Global consumer movement and other doyens will come on the same page for the theme “A Just Transition to Sustainable Lifestyles.” The theme for 2025 is a clarion call to make sustainable and healthy lifestyle choices accessible, available and affordable for all. 

In the bustling digital landscape of 2025, World Day against Cyber Censorship on March 12 is a call to action for a free and open web, serving as a moment of reflection for businesses, governments, and individuals alike. Ever since the day was started by Reporters Without Borders (RSF) in 2008, it has been a reminder that the world demands an open internet where everyone can access news, share opinions and connect freely.

Every year, International Women’s Day serves as a moment of reflection, celebration, and renewed commitment to gender equality. This year’s theme, “Accelerating Action,” calls on us to move beyond incremental progress and take bold, decisive steps toward a more equitable world. It is a reminder that while we have made significant strides, there is still much work to be done, especially in areas like women’s health, economic empowerment, and leadership.